Theater of the Mind Productions Presents:
in association with the National Sales and Marketing

Essential Closing Strategies
One Day Seminar


You've got the perfect pitch and a great product to sell. But you have difficulty with the closing - especially in addressing the customers' objections. You'll build confidence through a practice-drill-rehearse method where you can apply the techniques learned in the classroom to real-life situations. By learning what words to use and when to use them, you'll improve your closing ratio.

John is phenomenal! When he leaves, I have a multitude of requests from the participants who attended his sales programs to get him back and quick! John clearly presents a dynamic sales training program!
~ Mike Boylan, Director of New Home Sales - Sales and Marketing Council
~ Canton, Ohio

Increase your sales numbers by mastering the art of overcoming objections and other proven closing techniques. Ideal for new home sales professionals, this course analyzes the logic behind customer objections, describes the techniques used by master closers, and teaches a systematic approach that minimizes objections in order to maximize sales. Practical exercises, sample dialogue, and proven real-life techniques are all included in this solution-driven course.

I was extremely impressed with John Palumbo's professionalism and methods for coaching my sales team to become even better.  This was the first time in my history as a developer that a salesperson had come up to me and said, "Thank you." Not only did the sales team love attending John's seminar, but they have asked me to invite him to do an encore.
~ Gil Dezer, President - Trump Grande International

~ Miami, Florida

Course Description (8 credit hours):

This course teaches the essentials of closing strategies for new home sales professionals! Through the application of a systematic approach to minimizing objections, proven situational techniques and practical exercises, students will learn strategies and dialogue necessary for success in closing and handling objections.

Course topics include:

  • Why some sales people never become master closers.
  • Why customers raise objections.
  • How to create answers for the most common objections.
  • The six steps to minimizing objections.

Counts for a maximum of 8 elective credits towards the MIRM and CMP designations.

Inspirational, Educational, Clear and Concise.....
John is truly the guru of new home sales. No other new home sales training can begin to compare to what he provides. I consistently have him train my team of sales professionals. His experiential story-telling methods makes remembering and applying sales techniques a cinch. Because of John's seminars, we have increased our sales and ignited our enthusiasm!

~ Mike Friday, Owner - Woodland Homes
~ Huntsville, Alabama

About the host:

John A. Palumbo, MIRM

John Palumbo is the CEO of The Sterling Group, an idea studio for sales and marketing management.  Since 1985, he has presented hundreds of speeches and seminars nationwide on the science of sales and sales management. He has inspired, led and trained the sales teams from small, single-family home builders as well as nationally known large scale developers such as

Trump Grande International.   

John is a recipient of The National Association of Home Builders’ Sales Manager of the Year Award and The Million Dollar Circle Lifetime Award with over a BILLION dollars in total sales. 

 He is the founding professor of Sterling Learning Seminars which hosts Selling on Stage, an advanced program on the science of sales and influence. He is also a prominent member and instructor for the Institute of Residential Marketing

 He currently resides in Jacksonville, Florida and travels year round lecturing and applying his experiences and knowledge to sales teams domestically as well as internationally.

Entertaining and educational...WOW what a combination! John is enthusiastic and very easy to work with. We were so thrilled with his presentation style that we immediately booked him for another engagement! I highly recommend John for anyone interested in improving their sales staff.
~ Linda Carton, Director of Associate Services - Home Builders Association
~ St. Louis, Missouri

For More Information:

Contact John Palumbo


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Copyright © 2015 Theater of the Mind Productions

John Palumbo (904)448-1100

10175 Fortune Parkway, Suite 101

Jacksonville, FL 32256